![]() ![]() When planning how to start an NFT project, there are two early decisions that are vital to its success: where you’ll sell your NFTs, and which blockchain you’ll mint them on. And the commitment to the vision and community drove continued value. This story, voice, and vision is what captured people. It had a professional website, a fun and lighthearted brand voice, and was committed from the outset to creating benefits for an exclusive community.īAYC created a world that people could only join by buying their NFTs. The project had a roadmap which detailed its future and what it would give back to early buyers. The Apes exist in a future where early crypto investors, wealthy beyond belief, gather at a yacht club with like-minded Apes. It was launched with a narrative and a vision. And the most successful projects tell a compelling story to ensure their audience understands the same value propositions.īored Ape Yacht Club (BAYC), for example, isn’t just 10,000 images of different apes. Successful NFT projects have these questions clearly answered before anything else.
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